Device Usage Research and Data
Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to 8 seconds. Additionally, PEW Research Center data shows that 96% of Americans now own some kind of cell phone and 81% own a smart phone. With the overwhelming adoption of this technology, an event administrator should consider including some technology in their event to capture the attention of the attendees.
According to Deloitte, people in America are checking their phones at an average of 52 times per day, up from 47 times last year. Even if you don’t check your phone that many times as day, data from PEW suggest that your attendees will open a social media app when bored.
How do you convert distracted attendees to engaged attendees?
There is a right and wrong amount of event technology to have during an event. There are whole event applications than handle many aspects of event management for large events or audience response systems like 2Shoes that offer online Q&A, live polling, surveys, document hosting, and other items for event organizers for smaller events. For the growing number of conference attendees that have their devices in hand, it is a sign that using these tools could help bring attendees back into the conversation.
Engaging social media posts on Facebook, Twitter, Snapchat, Instagram and others are another way to pull attendees back to the event and its content. Having someone who can post engaging material about the conference such as pictures with tags, announcements, and giveaways for conference goers are all ways to keep people focused.
In closing, we know that technology is becoming more ingrained in our lives. From when we wake up to when we go to bed we are both the user and customer of our technology. Offering and encouraging useful tools at your event is one way to attract the rapid attention seeking personalities that our attendees have in today’s society.